Developing Squash in London

5 year plan Draft

2024 LYG, London Classic at Ally Pally, diversity and inclusion festivals

  • Consolidate London Squash brand.
  • Target boroughs and schools
  • Kick off ES programs in key locations (SFLMosque, SGCan & MAbility) + other cultures (Sikh?)
  • Taster sessions in various locations (mini wall etc.)
  • Liaison and lobbying at Ally Pally (Squash Squared, Rackets Cubed, Wimbledon etc.)
  • Seek and complete funding applications, look for long term income (3 -5 years).
  • Increase awareness through website and social media, including partner links.
  • Pop up at LYG venues?
  • Set up a coach development network

2025 Squash in London school’s games, all 33 boroughs in LYG

  • Target schools and boroughs
  • Taster sessions
  • Market through social media platforms
  • Create social awareness of squash in LA 2028
  • Expand ES programs.
  • Seek out or create award programs for aspiring players at all levels and abilities.

2026 Every Borough having a squash court, temp outside court in coal drop yard, support Commonwealth games (with a PR event)

  • Every Borough has a coach

2027 Multiple mini courts in Granary Square at LA2028 1 year point

  • How can we get this under non-players’ noses for awareness of the game and its benefits (need some free streaming etc.)

2028 Open air squash court in Olympic park

  • Seek funding partners.
  • Establish management team and membership scheme.